Dana Perri – Celebrity Trainer, Fitness Expert and Creator of SHIFT

Dana Perri doesn’t just train bodies; she ignites transformations. For over two decades, she’s been a force of nature in the fitness world, captivating clients with her unique Mind-Body-Spirit approach and an uncanny ability to connect on a deeply personal level. Described as “magnetic,” “beyond inspirational,” and “unparalleled,” Dana has cultivated a fiercely loyal following, earning her reputation as one of the most sought-after celebrity trainers of her generation. Her journey is a testament to her diverse talents and unwavering passion. From the dazzling heights of Cirque du Soleil to the focused intensity of personal training, Dana has seamlessly woven her experience as a professional dancer, aerialist, and multi-faceted fitness expert into a powerful, transformative method. She’s not just a trainer; she’s a life coach, a nutritional consultant, and a master motivator, inspiring individuals to defy limitations and embrace their inner strength.

Dana’s impact extends far beyond the studio. She’s a global voice in health and fitness, empowering audiences worldwide with her expertise. She is a Master Ambassador for Vuori, Lululemon, Alo, Lorna Jane and Fabletics. She has been featured on CBS, KTLA, EXTRA, as well as in SHAPE Magazine, LA Times and SELF Magazine. As an expert Dana speaks to audiences worldwide about fitness and health. She recently was a keynote speaker for Deloitte. Notably, she prepared J.K. Simmons for his Oscar-winning role in “Whiplash,” earning a heartfelt thank you during his acceptance speeches. Dana continues to prepare J.K. for his upcoming roles as well as other celebrities.

In 2012, Dana’s vision materialized as SHIFT, a fitness program born from her deep understanding of movement and holistic well-being. Starting in a NOHO Arts District martial arts studio, SHIFT quickly flourished, relocating to Sherman Oaks in 2015. Adapting to the challenges of 2020, Dana seamlessly transitioned SHIFT online, expanding her reach and continuing to empower individuals through virtual group classes and personalized training. Dana’s gratitude for her community is palpable. Every class, every client, serves as a powerful reminder that dreams, when pursued with love, determination, and vision, become reality.

“Don’t think, just do,” she encourages, embodying the very spirit of SHIFT: a call to action, a commitment to transformation, and a celebration of the human potential.